We’ll always have Paris, Mary.
I hadn’t heard anything about the reception of ‘The Emoji Movie’ until five minutes before I walked into the cinema this afternoon when I heard someone describe it as “a train wreck” but I genuinely have no idea what they were talking about, the storyline was flawless – I think.
The story mostly takes place inside a young boy’s iPhone. Every time he inserts an emoji into a text message, the selected emoji living inside his phone must be scanned, the scanned image is the emoji that appears in the text. This means that if the emoji does not pose correctly when they are scanned, the wrong emoji will appear and the user will not be happy – which is exactly what happens to Gene on his first day officially working at the text centre.
Main character, Gene Meh – as in the “meh” face emoji – is a loveable and fun guy, even though he is supposed to be “meh.” He has always dreamed of woking at the text centre so when he scans incorrectly he wishes for nothing more than to be a real “meh” – like he is ‘supposed to be.’ It is obvious that identity is the main theme of this film, alongside friendship and the acceptance of individuality.
When Gene messes up his first day on the job and scans incorrectly he is soon referred to as “a malfunction” and is sentenced to be deleted forever. Luckily he escapes from the evil bot characters who are trying to delete him and finds Hi-5, a once loved and popular emoji who no longer gets used. Hi-5 informs Gene that if they work together to find a hacker, they can reprogramme Gene to become a real “meh” and programme Hi-5 to appear back on the popular list of emojis. A hacker named Jailbreak ( aka Linda) agrees to help them as she has never seen an Emoji capable of showing multiple expressions like Gene before.
The story follows Gene, Hi-5 and Jailbreak as they travel through different apps on the phone trying to reach The Cloud where Jailbreak believes Gene can be ‘fixed.’ They are up against the clock as with each new obstacle their actions make the user believe that his phone is faulty and makes an appointment to get his phone completely restored – meaning that Gene’s world will be completely destroyed.
Two of the strangest and funniest characters were Mel and Mary Meh, Gene’s parents. Unlike Gene, they were successful at maintaining their “meh” persona which made their scenes very comical, especially when they were searching for their lost, endangered son. We only found out half way through that Mrs.Meh’s name was Mary which made me love her even more.
I was happy with the ending of this film and genuinely enjoyed every minute of it. Months ago, when I first saw the advertisements for The Emoji Movie I thought, that is ridiculous, who would pay to see that? But I have no regrets. 10/10 would recommend.
I am looking at emojis differently now and it’s weird.
Ps: There was a definite lack of tortoise and squirrel emojis.